Photo of the Week - Week 24:
Phibsboro's AX582 with its recently acquired PrettyLittleThing.com advert is seen operating Route 70 on Leinster Street South on the 14th June 2018 (click on photo for larger version).
Last weekend saw a number of buses acquire a tri-sided advert for PrettlyLittleThing.com, namely Phibsborough's AX582, Ringsend's AX519 and Donnybrook's GT12. It is the first multi-bus campaign since the Heinz Heroes adverts in 2015, though soon it won't be the only multi-bus campaign on the streets. PrettyLittleThing.com is a fashion retailer aimed at 16-24 year olds. The branding emphasises this fact, the pink buses with unicorns standing out from the crowd. It is owned by Boohoo.com, itself an online fashion retailer aimed at 16-30 year olds. DublinBusStuff was lucky to catch up with the vehicles this week.
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A rear shot of Ringsend's AX519 operating Route 150 on Eden Quay on the 14th June 2018 (click on photo for larger version).
Ringsend's AX519 is seen on Rosie Hackett Bridge on Route 150 on the 14th June 2018 (click on photo for larger version).
Donnybrook's GT12 is seen in its PrettyLittleThing.com advert livery operating Route 145 on Aston Quay on the 14th June 2018 (click on photo for larger version).