Photo of the Week - Week 24:
Last weekend saw a number of buses acquire a tri-sided advert for PrettlyLittleThing.com, namely Phibsborough's AX582, Ringsend's AX519 and Donnybrook's GT12. It is the first multi-bus campaign since the Heinz Heroes adverts in 2015, though soon it won't be the only multi-bus campaign on the streets. PrettyLittleThing.com is a fashion retailer aimed at 16-24 year olds. The branding emphasises this fact, the pink buses with unicorns standing out from the crowd. It is owned by Boohoo.com, itself an online fashion retailer aimed at 16-30 year olds. DublinBusStuff was lucky to catch up with the vehicles this week.