Photo of the Week - Week 37:
The latest tri-sided advert, and probably last for the 2017 season, is VG44 in its advert for Virgin Media. The red advert stands out, reminiscent of London Buses, especially from the rear. The "Age of Promiscuity" is the slogan for their new 30-day rolling contracts, which allow subscribers to sign up to bundles for only 30-days at a time as opposed to the 12-24 months that are common within the industry. Of most interest with this advert is that the windows have also received treatment, making the bus look steamy inside with handprints on the windows, reminiscent of that famous scene from Titanic.
Its unusual that Dublin Bus are so willing to taint its brand image on the Airlink services. VG44 and VG43 were both in service together in their respective Vigin Media and Today FM adverts, though VG43 has not been in service since the 11th September, so maybe it is being returned to its Airlink brand. One would think that the large Airlink logo on the side and the rear is a vitally important aspect of the advertisement of this service, the bus stops being in the middle island outside arrivals and to the left. The front is not visible for those arriving at the Airport.